Publicity & Outreach - New Group Guidance Sheet

We've launched #DreamBigAtHome!

Our new lockdown website has hundreds of activities and games to do at home, weekly challenges to try and a regular programme of live workshops and events online, as well as information on how our groups can operate during the COVID-19 outbreak.


This guidance forms part of the New Group Journey resource.

You can download the information as a word document in the attachment below, or download the whole pack from the new group journey summary page. 

Initial publicity

Word of mouth can be very effective at the beginning, but don’t stop there.  

  • Template flyers are available for you to customise, which you can either print at home or take to a local printer

  • Use our local plans template to advertise your first meetings. Distribute on community notice boards, in cafes and community centres.

  • Hold at least two open meetings to introduce people to Woodcraft Folk and get them involved. You might need to run activities for children during these meetings. An open meeting agenda is available:

Guidance and publicity materials are available here:

Register with your local volunteer centre

Find your local volunteer centre and place an advert with them for the roles you are looking for. We’ve found that meeting with individuals at the centre and building a relationship with them will mean you get far more volunteers coming to you. Don’t forget student volunteering hubs - you could target students on courses that reflect the roles you need.

Remember that when you put an advert out for volunteers, the people who reply will have different expectations, experience and motivations from parents, your friends, or people who grew up through Woodcraft Folk. It is especially important that you maintain support with new volunteers, and communicate what is expected of them through induction process. You might want to consider offering travel expenses.  

Find resources to help you recruit and support volunteers:

Here are a few websites where you can advertise for volunteers:

  • Advertise volunteering opportunities through your volunteer centre and national volunteering websites.

  • Plan in advance how you will support new volunteers: make special efforts to involve newcomers on their own terms. The volunteer toolkit will help with this.

Publicity to children and families

Once you know where and when your group will meet, you will want to start publicising it to more children and families.

Social media and local websites can be very effective in attracting new families. You will find guidance on how to use social media safely here on our website

  • Promote your group in online networks of like minded organisations and local community groups

  • Set up a facebook page, twitter profile to advertise your group. Netmums and Gumtree have also been effective in finding volunteers and families.

  • Contact local schools - you could offer to hold an assembly, or taster activities after school, if this seems a bit daunting maybe you could write some text for the school newsletter and considering giving children flyers to take home.  

Hold taster sessions

Hold at least one taster session before you start your group. It should be on the day and time your group will be held, and ideally in the same place. Run activities for children along the lines of a regular group night, and in another room introduce parents and carers to Woodcraft Folk. Here’s a sample plan for that first parent’s meeting:

Run these events before you start to plan your first terms activities. That way you can use your experience at the taster event to reflect as a group - what has it taught you about running group night? Did anything surprise you?

Woodcraft Folk has experience of running outreach activities in parks. If you have the capacity, this is a great way to promote your group and give children a taste of Woodcraft Folk. Find out more about this approach here:

  • Hold at least one taster event, and use the experience to guide your first term’s planning